Feed your family - or fellow students - for a fiver
I finally got my hands on some of Jamie Oliver's recipe cards for Sainsbury's new ‘Feed Your Family for a Fiver’ campaign but they’re not as helpful as I’d hoped. I don’t like to knock Jamie, whose heart, I’m sure, is in the right place but Sainsbury’s - like all supermarkets - never loses an opportunity to make a few bob.
What’s odd about the recipes is that they’re not consistent. Sometimes they suggest using loose produce (always cheaper), sometimes not. Sometimes they recommend a product from their ‘basics’ range like tinned tomatoes. In another recipe they’ll suggest a premium version of it. Sometimes they assume you have storecupboard ingredients like oregano. In another recipe they recommend a product that implies you don’t have any seasoning.
The only explanation can be that someone was given the brief that the recipes must come to pretty well exactly a fiver - no more, no less. Which means Sainsbury’s (obviously) doesn’t point out if it could be done cheaper. However I can, so here are the changes I would make:
Homemade Beefy Burgers
Savoury Sausage Bake
Chunky tuna cakes
And finally just remember that, as with all supermarkets, you pay for all these promoted items somewhere else in store. I spotted the in-season vegetable of the moment purple sprouting broccoli for £9.95 a kilo further down the fresh produce section. In my local greengrocer it costs just £1.25 a lb (equivalent to £2.81 a kilo), less than a third the price.